According to Realtor.org, 9 out of 10 potential home buyers rely on the internet as their primary research source and searches on mobile devices have grown 120% since last year! That’s a whole lot of people seeing the photos of your listing online!  The importance of professional real estate photography continues to grow and is one of the most crucial marketing tools in a realtor’s tool belt.   

ARE YOU REALLY TAKING PHOTOS OF YOUR LISTINGS WITH YOUR IPHONE? 
You caution your sellers about the importance of curb appeal. You counsel them to clean up and maybe even stage the home’s interior. Then you come along, snap some quick photos on your smart phone and slap them on the website.

While curb appeal is your client’s responsibility, web appeal is yours. You have one chance to impress – a scant two seconds to grab a buyer’s attention without a photograph and about 20 seconds with one. Do iPhone listing photos or those you take with a point-and-shoot camera make optimum use of those valuable seconds?

– Source:  Marketleader.com